Case Studies
From Launch to Landing: Marketing Missions That Delivered
GroPro Surgical Challenge
To launch DuraGraft in the EU, I created the GoPro Surgical Challenge, driving 250+ surgeon sign-ups, high booth traffic, and rapid product adoption through strategic partnerships and social engagement.
Quality Score Campaign
To help ProPharma Group’s Quality and Compliance Service Line hit its ambitious $122M revenue goal, I created the Quality Square Campaign, an interactive scored questionnaire that generated 150+ high-quality leads in just two weeks.
Growing CDMO Market Share
To support U.S. market growth, I developed strategic messaging, sales tools, and positioning for Rottendorf Pharma’s CDMO services—securing a top 10 pharma client and driving 15% YoY revenue growth.
Faced with a major competitor entering the market, I leveraged strategic media buying and strong partnerships to secure a prime-time Super Bowl ad placement at no additional cost.
Super Bowl Commercial
When “you’re too expensive” kept surfacing in sales conversations, I led a market research initiative that uncovered what buyers really thought — and turned that insight into sharper messaging, stronger positioning, and a whole new conversation about value.