Events Marketing

Successful events require more than logistics—they need storytelling, engagement, and brand alignment. I craft event marketing strategies that drive attendance, enhance brand presence, and create lasting connections. From trade shows to corporate events, here’s a selection of my work in event marketing.

The ACoP 2024 event microsite — featured below — served as the central hub for our marketing campaign, providing key event details, speaker sessions, and clear calls to action. All email, social, and advertising efforts directed traffic here, ensuring a seamless attendee experience.

I developed and distributed a three-part email series to drive engagement for ACoP 2024, resulting in a sold-out workshop a month before the event, 22 scheduled meetings, and high booth traffic throughout the conference. Below, you will also see a portion of the ACoP 2024 social media campaign which generated a 6% engagement rate on LinkedIn.

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